When you are getting your business set up with a subscription business model, you need to do everything that you can to ensure that it works smoothly. Even if you think that you have the right kind of subscription plan and payment processing in order, there is still one step that you need to make to ensure that you can get paid.
You want to make sure that you can give your customers an easy time making their purchases and you want to know that each of your payments is going to arrive on time and without any difficulties. So, you need to select an effective subscription payment gateway and make sure that it is properly integrated into your e-commerce site.
What is a Subscription Payment Gateway?
A subscription payment gateway is a connection between both your merchant account and your e-commerce store. If you think about it like any other point-of-sale system, it is the tool that accepts the money and ensures that it ends up being sent to the right location.
It validates the details provided by your customer while keeping each payment safe and secure. Then, in a completely automated fashion, it will communicate between the card, the merchant account, and the bank of the consumer.
Why Is It Important?
You simply cannot accept e-commerce card payments safely if you don’t have an effective payment gateway set up. Without one, both you and your customer could be exposed and at the very least, unable to make transactions. Nothing is more effective at communicating with banks and online merchant portals, so, it should go without saying that you are going to need to set yourself up with one if you want to start achieving online sales success.
Best Payment Gateways
So, you need to find an effective and reputable payment gateway, that you know is going to fulfill the needs that you have for your online store. You want one that will easily integrate into your payment portal, with the support and safety demanded by both you and your customers. At 5 Star Processing, we have a lot of experience working with these today, which means that we can recommend you some of our favorites, which include the following:
- Braintree
- Sage Pay
- Authorize.net
- PaymentExpress
- TrustCommerce
- Stripe
- PayPal
- Adyen
- Woo Commerce
Automated vs Manual Subscriptions
The important thing to look out for when choosing a payment gateway provider is finding one that can support automated subscriptions. You always want to seek out automated solutions, as these are better for both you and your clients. On one hand, it means that you can guarantee that more payments are going to be reliably charged each month, allowing you a more consistent income. And, on the other, your customers will benefit from the ease of use that comes with automated charges.
So, you should seriously consider the fantastic recommendations that we have made and start thinking about how you can get set up with the ideal payment gateway solution for your brand.
